What is a business name?
A business name is a name or title under which someone operates their business. If you're a sole trader or partnership, you aren't required to register a business name unless you plan to trade under a name other than your own.
For example, Mark Jones is a sole trader, so he can trade as Mark Jones without needing to register a business name. But, if he wants to trade as Mark’s Plumbing or North Rocks Plumbing, he will need to register the name.
How do I register my business name in Honcho?
Click 'Secure Business Name' on the 'Get Started' page.
Type in the business name you wish to register and check the availability. If your business name is available, you’ll want to secure it right away! Once you have completed the registration, please allow 2-5 working days to receive your ASIC certificate. In the meantime, we recommend that you do NOT start advertising or purchase merchandise with your business name.